Monday, February 21, 2011

Air Nav Radarbox Love

yes, but Km 0

photos by ed_milla

We hear very often about 0 km ... but what does it mean? And above all, how can we translate that into a job?


Km 0 is synonymous with a way of doing business intelligent and sensitive to the needs of man and the environment, which is reflected in supporting local agriculture and to protect the territory. If you work in catering or you'd like to get in, you can now think of giving birth to a restaurant in Km 0.

The trend is increasingly to choose a healthy diet for their family, as well as a growing attention to what you eat during your lunch break outside the home, forced short and fast. Choose natural foods in season, from local producers, it is a key feature of the restaurant at Km 0, which is based on food and wine prepared exclusively with produce grown in nearby areas. The production areas that should not exceed 70 km away from the place of consumption of these products.

From the perspective of the restaurant, the "short chain" producer-consumer is profitable due to shorter transport and reduction of packaging, keeps prices low and ensure freschezza dei prodotti. Può essere vincente anche l’idea di far riscoprire sapori e ricette della zona.

Chi decida di aprire un ristorante a Km 0 può richiedere finanziamenti pubblici ed entrare a far parte di circuiti tematici, che possono aiutare ad avere visibilità. Entrare in contatto poi con associazioni che mirano alla valorizzazione del territorio può essere di aiuto per promuovere la propria attività.

Potreste poi decidere di specializzarvi e dedicare il ristorante ad uno specifico piatto, come avviene per le pizzerie o le spaghetterie o ad uno specifico tipo di cucina, come ad esempio biologica o vegetariana. Potreste poi organizzare una rete di vendita di prodotti locali attraverso il vostro ristorante.

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